Founder · Writer · Speaker

SearshaSadek

I run an AI business, build AI products, write about how AI is changing culture, and speak at publishing and tech conferences. I advise businesses on productively adopting AI. Oh, and I kickbox.

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UK AI Startup of the Year2024
LBF Trailblazer Award2025
The Bookseller Startup of the Year2025
GBEA Early Stage Stand Out Finalist2024
Cannes Lion Silver2019
Campaign One to Watch2021
Innovation Excellence Awards2024
UK AI Startup of the Year2024
LBF Trailblazer Award2025
The Bookseller Startup of the Year2025
GBEA Early Stage Stand Out Finalist2024
Cannes Lion Silver2019
Campaign One to Watch2021
Innovation Excellence Awards2024

Current work

Shimmr AI

Founder & Chief Product Officer — AI advertising and discoverability for publishing

2022 –
Present

Twigs

Co-founder — AI strategy and implementation for organisations

Ongoing

MentorCruise

Mentor — AI product strategy for founders and senior operators

Ongoing

Past work

ProQuo AI

Chief Revenue Officer — scaled to $3M ARR, 40-person team across three countries

2018 –
2022

Droga5 · BBH · Grey

Brand strategist — Cannes Lion Silver, campaigns across the UK, US, and Europe

2013 –
2018

Product & Commercial

Work

Shimmr AI, ProQuo AI, Twigs, advisory, and advertising strategy.

Explore work →

Substack · BookBrunch · JAISD

Writing

Thinking out loud about AI, culture, and what's actually changing.

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Conferences & Keynotes

Speaking

LBF, Readmagine, Frankfurt, BolognaBookPlus, IBPA, and more.

See speaking →

Background & Story

About

The longer version: advertising, product, Shimmr, and everything in between.

Read about →

Get in
touch.

Speaking invitations, AI strategy conversations, potential collaborations — my door is open.

Pick a time